General Admission: Admission into the event. Seating in the back of the room.
Preferred seating: Admission into the event. Private seating area in front of General Admission.
VIP: Admission into the event. Exclusive VIP seating. One admission to the VIP Cocktail Party.
Platinum VIP: (Limited to 100) Admission into the event. Exclusive Platinum VIP seating in the first 3 rows. Access to the VIP Cocktail Party. Access to the exclusive Meet & Greet with Kobe Bryant and the other guest speakers.
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